深圳当代艺术与城市规划馆品牌形象设计
MOCAUP

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2020

Logo、Brand、Exhibition、Poster

深圳市当代艺术与城市规划馆是一所位于中国广东省深圳市福田区的非营利机构。深圳市当代艺术与城市规划馆分为当代艺术馆和城市规划馆,一个建筑体包含两馆功能,是深圳市艺术文化及城市形象的重要地标,建筑风格具有极强的科技感、未来感。其内部空间更是通过阳光后展现出千变万化的视觉效果。两馆既是城市的镜子(历史),又是展现多元文化的载体。为了表现这种复合的关系,我们提出了“城市的剪影与复相”这个概念,利用深圳市当代艺术馆&城市规划馆的简写mocaup作为主要识别切入点,赋予独特识别性的同时增加其当代艺术性、多元变化的想象可能性。同时在处理细节时故意在艺术馆和规划馆简称做了个颜色的区分,内含双重意义。
Shenzhen Museum of Contemporary Art and Urban Planning is a non-profit organization located in Futian District, Shenzhen city, Guangdong Province, China. The Museum of Contemporary Art and Urban Planning of Shenzhen is divided into the Museum of Contemporary Art and the Museum of Urban Planning. One building contains two functions. It is an important landmark of Shenzhen's art, culture and city image, with a strong sense of science and technology and a sense of future. Its interior space is also a kaleidoscopic visual effect through the sunlight. The two pavilions are not only a mirror of the city (history), but also a carrier to show the multi-culture. In order to show this compound relationship, we put forward the concept of "silhouette and duplicative phase of the city", and used moCAUp, the short form of Shenzhen Museum of Contemporary Art & Urban Planning, as the main entry point for identification, to give unique identification while increasing the imaginative possibilities of contemporary art and multiple changes. At the same time in the processing of details in the museum of art and planning museum deliberately made a color distinction, containing double meaning.
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